Position title
Horticulture Go-to-Market Manager – East Africa
Hiring organization
Employment Type
Full-time
Industry
Agriculture
Job Location
Nairobi, Kenya
Description
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity, and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities, and redefining ‘impossible’. There are so many reasons to join us. But if you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
Role purpose
- Responsible for developing and implementing the East Africa Horticulture Go-to-Market (GtM) strategy and campaigns for key farmer and channel segments with the view to achieving sustainable profitability and market share consistent with the KPI’s, by satisfying current and future customer needs through tailored solutions.
- Enable the East Africa team to execute effectively on their go-to-market strategies.
- Identify new Horticulture business opportunities and build strategies to capture them.
Responsibilities
- Develop & implement short, mid and long-term integrated Go-to-Market (GtM) strategies and campaigns for potatoes & vegetables (including tree crops), in alignment with cluster and regional crop strategies to address customer segment needs and requirements.
- Ensure that GtM strategies are effectively implemented through tactical marketing plans based on customer segmentation.
- Define product/solution needs to achieve strategies and collaborate with cluster crop teams to ensure availability of such products/solutions.
- Develop value proposition of products and tailored solutions based on collaboration with Market Development, Field Solutions and Sales organizations.
- Manage and co-ordinate pricing and market funding strategies as part of the GtM strategy to ensure profitable business growth.
- Define & build a portfolio & GtM initiatives aligned with the Smallholder Farmer (SHF) Strategy; supporting SHF Food Chain Partnerships & the SHF CP Optimization Workstream.
- Act as the key Customer Marketing contact for East Africa Horticulture, ensuring effective implementation of the GtM strategy.
- Analyze market, macro-trends, customer needs and competitor strategies to identify new business opportunities based upon unmet needs of current and new customers.
- Collaborate with Business Intelligence and Customer Insight team to generate necessary customer insight to develop customer centric GtM strategies and aligned campaigns.
- Collaboratively coordinate a project team to address needs and evaluate GtM strategies for Horticulture.
- Ensure dedicated involvement of interfaces in developing tailored solutions on a needed basis (Digital, FS, RS, MD, etc.).
- Support efficient implementation of key Stewardship measures as part of the GtM strategy and tailored crop solution.
- Collaborate with internal and external partners to ensure the development and effective implementation of GtM strategies.
- Contribute to a customer centric and ‘on the ground’ Customer Marketing Team and place customer needs, value proposition and practical implementation central to all decision making.
- Identify new and innovative (disruptive) ways to drive and grow the business.
- Collaborate, network and connect with Key Accounts, Processors and Traders of horticultural crops.
- Develop brand messaging & communication strategy – elevator speech, tagline, campaign themes, proof points, etc. Monitor consistent application of brand messaging throughout the campaign.
Qualifications
- Bachelors Degree in Agriculture or Marketing/Business administration Business and customer centric minded
- Minimum 3 year’s experience in marketing, strategic planning and / or sales.
- Solid knowledge of agricultural systems, agronomy and farm level production economics with relevance to potato & vegetable markets.
- Good strategic business acumen with the ability to develop / execute robust and unique GTM strategy plans
- Ability to develop and integrate grower segment insights/needs into innovative GtM strategies.
- Ability to utilize complex data points in order to understand market trends and anticipate future requirements.
- Ability to develop/execute differentiating strategies based on compelling and novel solutions for customer needs.
- Ability to drive change in complex and stable organization while not being disruptive to the business.
- Ability to collaborate/communicate with and develop internal and external partnerships
- Ability to work well across both commercial and smallholder farmer markets.
- Good Microsoft Office skills (Excel / Power Point / Word) a prerequisite.
- Excellent communication and presentation skills. Fluent in English, oral and written, is required.
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